Wednesday mornings lecture was a technical and theoretical investigation into animation and toy design.
Kimo started by giving us a brief overview of the animation software that is available to us as students of Central Saint Martins.
3D applications were investigated and explained to us. A more in depth discussion and investigation into Maya the 3D application ensued. The talk was finished by an in depth discussion into Isaacs previous work as a toy designer and the parallels that can be made between the toy and animation industries.
Isaac presented us with examples of his work from the time he spent at Brio.
Brio is a Swedish toy company and is recognized for it’s wooden toys. Having started out producing handcrafted toys it is a natural progression that Brio’s toys have kept the same traditional aesthetic but introduced wooden milled pieces so they can mass produce.
Isaac used the brand Lego as an example and case study of how the toy industry can influence 3D animation.Investigating the toy industry from an economic perspective he explained how the animation industry has complemented the toy industry and vice versa.
Lego had been close to bankruptcy but signed a deal with Star Wars producing Star Wars themed Lego sets. Star Wars Lego became extremely popular. Video games were produced featuring the Lego characters.
Isaac felt that animation was influencing the toy industry however I feel it to be brands influencing people first.
Which may lead to influence within the design industry.
Big enterprises have the monopoly over the market place and subsequently they influence a larger audience.
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