Mind Design

Professional practice / 19th Jan 2011

I really liked the work of Mind Design. But what impressed me most was their attitude. They know that their work is good but they are not arrogant about it. Instead, they confess that the development of their ideas are quite spontaneous and intuitive. Sometimes designers tend to be a bit vain when they are good. I’m sure they also do a lot of research, but the ideas are genuine and without fear of being wrong. Maybe that’s why their work seem so fresh.

We can perceive by the work and by them that they really enjoy and have fun. They do what they want, and they also suggest new things that the client may want, but didn’t asked. They don’t seem worried about how long (money) they worked on a project since it is as they think it should be. One of them said “invest in quality, save in quantity”.

Moreover, I’ve also admired the fact that each project is different. I mean, often some designers find their own “receipts”. Therefore their projects look similar. They can also argue that is their identity and authorship, and I respect that. However, I find more interesting to challenge your work every time there is a new project.

Finally, they don’t believe in internships because nowadays design industry is getting “sick” on that issue. Although they accept interns (and they pay them), their suggestion is not to do it. We don’t have to be afraid to work by ourselves. We will certainly do lots of mistakes but if we are honest since the beginning with the client, we will learn from them. They ended in a positive way: it doesn’t matter if the work is boring, we can do lots of nice design with boring stuff.