Evening lecture
Professional practise 19/01/2011
Lecture by Mind Design team http://www.minddesign.co.uk
Context : Graphic Design/interior design/ Branding
Topic : Branding
Mind design, is an independent studio based in London.
They create original and clever branding solutions for their incredible clients Marawa The Amazing, Tom Dixon etc...
They wanted to share with us their passion for typography and branding, and from my point of view, they succeeded, I fell in love with their Design which is subtle and clever.
Throughout their vivid presentation, they showed us their design studio, and you could feel the atmosphere and want to be part of it, bikes, coffee, printers, markers and lots and lots of passion. They also described in a very sincere and spontaneous way the process of some of their design : how a small idea can make you develop a whole branding proposal, or how your personal life can influence a concept. They made us understand that the process, the research was as important as the final production. The content influences the form and visa versa. Design must be thought cautiously, simply and efficiently, and especially in branding because a simple graphic, must be a metonymic evocation of the whole context.
Here is an example of their “magic”:
S word swallow
duality
Indivi duality
Some some some
Some some some
Some some some
Some some some
Some some some
Some some some
Some some some
Some some some
one
Chloe Belloin
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