19 January 2011
Mind Design
The guests of the last professional practice lecture was Mind Design Studio.
Mind Design is an independent London based graphic design studio founded in 1999 by Holger Jacobs. Mind Design focuses on integrated design that combines corporate identity, print, web and interior design.
The studio is run by Craig Sinnamon, Holger Jacobs and Claire Huss that collaborate with different partners, among others the interior designer Tom Dixon.
The lecture was really interesting because we had the opportunity to understand how graphic design can join and be contaminated by other different fields like interiors, architecture etc…
They introduced their work by talking of the brand’s identity and giving examples of the interiors they designed for “Circus” featuring Tom Dixon. The piece of work illustrated, in my opinion, was brilliant as we could see how the Tom Dixon’s extravagant and elegant interiors was perfectly related to both logo and identity designed by Mind Studio. Furthermore, It was interesting to see how the interiors were beautifully contaminated by graphic elements. It was also evident the strong collaboration between the two studios.
They also collaborated with Tom Dixon to design the Etch Lamps, Mind studio design patterns applied on Tom Dixon’s lamps, and to design interiors and identity of “Paramount”.
We also had the chance to look at the work of Marawa The Amazing, which takes inspiration from the Hoola Hoop.
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