Master subject / Amaya //

Study Proposal_

What? Information design

Each country develops strong and unique graphic codes, which result from a mix of cultural, social and historical background. Some relevant countries (due to their characteristic graphic design’s approaches) will be picked up and compared. (Quantitative + qualitative analysis)

The project will tend to examine the impact of globalization in some countries, and will demonstrate how some others use and maintain their cultural identity.

The analysis of those results should leads to information design content. How can cultural probes be turn into datas?

The areas of research are not restrictive. It could be anything crossing graphic design in a way or another. Typography, ethnography, art history, patterns & printing methods, chromatic scales, creative people…

The project could equally be extended to the impact of culture on the graphic designer’s originality. Are we 100% reflection of our common background? Or are we a mix of both personality and uniformity?

HOW CULTURE ALIENATE US ?

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